Analysing Fashion illustrators - Task 2 first half


Doing my Homework with you!
Fashion Diploma course

Research 2 digital fashion illustrators try to include the following:

  • Basic biographical information
  • An analysis of their work, including examples and descriptions
  • What media, techniques and processes do you think they have used?
  • Are there any you would or wouldn't use in your own work?
  • List things that you would like to try.

Record your findings on your blog.

First Digital Illustrator:

Alena Lavdovskaya

https://www.behance.net/lavdovskaya

   1.Basic biographical information

  • Russian illustrator
  • Textile studies in Moscow internship in Milan
  • Graduate in art and fashion studies at San Francisco Institute of Arts

She's been working in the world of creative fashion for more than 15 years, 13 of which as a Deputy Creative Director at the luxury department store TSUM, Mercury Group, Moscow.

Her work has appeared in top industry publications like Vogue, Elle, Numero, and Esquire; not to mention campaigns with Dior, Lancome, Estee Lauder, Hugo Boss and Tsum Moscow.

In 2016, She founded an independent creative agency focused on commercial illustration & art for fashion and retail business - Fashion Illustration Studio.

"Sometimes, people think you can draw a person using your imagination, but this is not the right attitude. Getting ready for illustrating is the same as for the photoshoot – you must take care of the style, do the haircut and make-up. Sometimes I do even organise the photoshoots so that I have the pictures to draw! You would probably ask why can’t I simply use the pictures that are available online? The model must be captured exactly in a way I need her to – my job has to be done from the very beginning till the end.”

   2.An analysis of their work, including examples and descriptions

Watch this video of her Drawing Christian Dior:

https://www.youtube.com/watch?v=zYaIMwUBZIo

She is a fashion illustrator her work are mainly fashion drawings, silhouettes and graphic art. Her subjects are models and fashion accessories like bags and jewellery and fragrances products. She draws high top fashion brands like Dior, Lancome, Estee Lauder and Hugo Boss.

 

    3. What media, techniques and processes do you think they have used?

In my opinion, and as well from what I can see in her portfolio she mixes various media from ink to pencil colours (she is the Russian sponsor for Faber-Castel) to Brush pens Promarkers or watercolours and then, she refines sketches and illustrations with Photoshop.

   4. Are there any you would or wouldn't use in your own work?
     List things that you would like to try.

I'll take the advice of drawing more from photos or models, most of the time I try to imagine and my drawings lack reality most of the time!

I will like to experiment with more drawing fabric patterns that I got in the studio; I think it's a good practise and can lead to beautiful design projects.

I like as well how she presents her drawings in photos, with a still-life of fabrics, accessories and fragrances giving a nice appealing pop to the pictures.

I will like to mix media more as she does, I usually choose a media and then refine the work with photoshop, and I should experiment more.

Honestly, there is nothing I wouldn't use for my work; I wish I had the same talent!

 

 

 


 

 

 


 

 

 


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